I took two important lessons from Ipsos Reid’s recent survey of Canadians’ online giving behaviours.
First, our preferred methods of giving and charities of choice are influenced by the region in which we live. (What could be more definitively Canadian than staunch regionalism? — ed.) And second, charities in the medical and health care professions are leaders in forging bonds with donors that result in online donations.
Take a quick look at donors online in ‘09 (click here)….as you set your organization’s fundraising strategy for 2010. Happy New Year!
